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Audiences often fancy attending physical events and looking forward to brilliant set-ups with personal interactions. With the turbulent waves of the COVID-19 pandemic and restrictions on social gatherings and networking activities, many scurried to find new ways to stay relevant, brewing the acceleration in usage of virtual platforms. 

It’s easy for you and me to jump on apps like Houseparty to play a game or chat with our family and friends. On an individual level, we adapt quickly. But as a design and build company, we have a long way to go. From Zoom meetings to virtual concerts and event tours, organizers and brands have to find creative ways to ride on.

Experiential marketing is not about how well you market your product, it’s the emotions you stir and the impressions you leave.

The Limitless World of Virtual Reality (VR)

Brands have been increasingly creative in the ways they adapt online. The idea of simulating a real world, connecting people with zero physical interactions and engagement in VR activities has grown rapidly over the years. VR offers experiences in a different dimension, allowing users to connect with products and brands in ways never before. Here are references of how some companies executed VR campaigns brilliantly:

1) Lowe’s Holoroom How To

Lowe’s VR training clinic allowed customers to pick up basic DIY skills without the fuss of actual equipment used, in a fully immersive and interactive virtual environment. It helped unskilled DIY shoppers improved their confidence and knowledge before fixing actual items at home. Who would have thought learners could learn this way!

2) Samsung A Moon For All Mankind

In collaboration with NASA, Samsung launched a 4D lunar gravity simulation VR experience for users to feel what it’s like to be an astronaut in space. With mappings of actual gravity forces and virtual landscape visuals replicating realistic environment in space, participants put on actual flight suits and harness for a fully immersive experience. #Dowhatyoucant

The world of VR is colossal, yet, it doesn’t stop right there!

The Creative Brew of Mixed Reality (MR) & Hybrid Events

1) Magnum Mini Matcha World

Riding on the ease of restrictions and regulations, we’ve worked together with companies like Magnum to launch their new ice cream flavour through a hybrid event, the Magnum Mini Matcha Word. Combining the use of a physical landscaping display with virtual tours and activities, visitors get to experience the best of both worlds as they learn more about the story behind the creation of the new flavoured ice-cream.

2) Volvo & Varjo’s Mixed Reality Drive

Volvo Cars and Varjo launched the world’s first mixed reality test drive back in 2019 where users were allowed to drive a physical car while donning on the Varjo XR-1 headset, displaying virtual elements against the surrounding physical environment. This allowed the team to create new developments on the go and simulate scenarios costly to replicate in real life.

In the use of entertainment, learning and product developments, VR has made it’s presence and we are sure it’s here to stay. Are you ready for it?