The House of Dior celebrates the end of the year with an exclusive Dior Beauty brand activation event. Titled ‘The Atelier of Dreams’, the campaign takes its inspiration from Le Château de La Colle Noire – Christian Dior’s beloved retreat in the South of France.
Nestled in the heart of the Orchard Road district, The Atelier of Dreams presents a grandeur installation comprising a trio of experiential zones: The Exceptional Chandelier, The Immersive Room and The Dining Hall. A quartet of resplendent cypress trees wrapped in garlands envelops the entrance to the experience, drawing its inspiration from the tranquil gardens along the long alleys of the château.
The interior design of the central area features an installation inspired by the main theme of the campaign visuals – an enchanting pattern of mythological creatures and florals, prominently featured across the installation. Christian Dior logo charms and stars are displayed on individual hanging light strips, tucked in the corners of the room. Fabric light box panel and hanging charms catch their reflections in the mirror-glass wall and ceiling panels, leaving the visitors drawn back to the starry winter nights.
Greeting the visitors as their experience almost comes to an end, The Dining Room invites the guests to explore Dior’s iconic selection of perfumes and cosmetic collections, with its interior fit-out dressed in a pattern of Pietro Ruffo. An oval-shaped, made-to-size dining table takes the main space in the room, with a set of cabinets and display counters, all wrapped in iridescent gold-foiled stickers with floral motifs. A moon-shaped niche adorns the ceiling panel above the centre of the table, finished in gold mirror laminate with the garlands of Christian Dior charms.
“Personalised holiday gifting services are offered at the bespoke gift station, furnished with an area for wrapping services with bespoke visual merchandising displays, cabinets, and a backdrop, dressed in gold foil patterns.”