This year, Braze, Inc. held its exclusive global customer engagement event, Braze City x City, at Pan Pacific Orchard. Epitomising the concept of “city in a garden”, the luxury hotel’s sophisticated blend of urban architecture and nature provided inspiration for the event’s design, featuring both biophilic and Scandinavian elements. The event presented various zones, including a main hub, stage, and sponsor exhibition booths, allowing participants to engage in valuable networking sessions and learn about winning brand strategies from industry experts.
The set-up of the zones incorporated Braze’s signature colours, warm sunset-like hues, in the form of vibrant full-length backdrops in sticker finishing. These colour gradients were further accentuated by the use of cove lighting. Modular cubes in solid pastels and wooden finishing decorated the space, adding a charming and playful touch. Also complementing the vibrant visuals were verdant foliage, simple wooden components and white laminate countertops, creating a welcoming and cosy environment for all.
Client
Venue
Pan Pacific Orchard, Level 18 Cloud Terrace
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Outfitted with angular wooden arches, cosy lounge chairs and bespoke booths, the exhibition space was designed to accommodate the event's diverse activities.”
