Braze City x City Singapore 2024

This year, Braze, Inc. held its exclusive global customer engagement event, Braze City x City, at Pan Pacific Orchard. Epitomising the concept of “city in a garden”, the luxury hotel’s sophisticated blend of urban architecture and nature provided inspiration for the event’s design, featuring both biophilic and Scandinavian elements. The event presented various zones, including a main hub, stage, and sponsor booths, allowing participants to engage in valuable networking sessions and learn about winning brand strategies from industry experts.  

The zones incorporated Braze’s signature colours, warm sunset-like hues, in the form of vibrant full-length backdrops in sticker finishing. These colour gradients were further accentuated by the use of cove lighting. Modular cubes in solid pastels and wooden finishing decorated the space, adding a charming and playful touch. Also complementing the vibrant visuals were verdant foliage, simple wooden components and white laminate countertops, creating a welcoming and cosy environment for all. 

Client

Braze

Venue

Pan Pacific Orchard, Level 18 Cloud Terrace

Scope

  • Fabrication
  • Installation and Dismantling
  • Project Management

Photo courtesy of Braze

“Outfitted with angular wooden arches, cosy lounge chairs and bespoke booths, the space was designed to accommodate the event's diverse activities.”