Our Story

 

Founded with the idea of offering innovative design and quality build services, Dezign Format is committed to delivering uniquely tailored experiences.

We dedicate ourselves to creating comprehensive design concepts that embody both functionality and creativity. Our professional events management and production teams will guide you to transform your ideas into truly unforgettable events.

With vast expertise in experiential marketing, we understand the importance of bringing your brand to life in a way to create a lasting impression on your audience. Most of all, we stand close to our belief in putting our esteemed clients at the core of our business. Experience the difference by engaging our services at Dezign Format, and let us bring your next idea to life.

Our Founders

Co-founder and Consultant

N S Chong

“Our founding belief is to place people first and centre the business around them.”

Founder of Dezign Format, Chong had a clear vision to provide sincere design and build service to clients. Since young, he dabbled in various forms of arts, with an exceptional interest and gift in sculpting. With an obsessive passion in design and craft, Chong laid a concrete creative foundation and design philosophy for the company today.

“Our beliefs don’t just define what we do, but what we can achieve.”

Co-founder of Dezign Format, Mike is a forward-looking individual who constantly pushes the company to achieve greater milestones. With his intuitive vision, he is highly adaptive to various challenges and has opened up many business prospects for the company. His strong leadership is an edge that has guided Dezign Format to newer heights over the years.

Executive Chairman and
Chief Executive Officer

Mike Chong

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Our Story
OUR

Vision

The trusted global leader in delivering unique experiences.

OUR

Mission

We are committed to providing effective and innovative solutions with timely delivery.

OUR

Promise

Successfully aligning with international certification standards, our company seamlessly integrates sustainable event management practices.

Our Milestones

GROWTH

1989

Invited for a 4-year project with Plaza Hotel in providing quality craftsmanship for their festive sculptures.

GROWTH

1990

Tapping on our niche, the company landed a festive decoration project with New Park and Concourse.

GROWTH

1991

Sales and Business Development units were added to the company, providing client servicing and conducting business development activities respectively.

GROWTH

1992

The Creative Department was established by our founder – Mr N S Chong, who aims to develop and shape our creatives to be both innovative and visionary.

GROWTH

1993

Partnered with various event management companies and became their appointed contractors for major events, both nationally and internationally.

GROWTH

1995

Numerous project completion and sales resulted in record breakthrough for us.

DEVELOPMENT

1996

Despite the challenges from the Asian Financial Crisis, we moved to our new home at the Woodlands Industrial Park.

DEVELOPMENT

1997

We relocated into a 8,000 square feet workshop and launched an opening ceremony with a total strength of 30 staff.

DEVELOPMENT

1998

With more expertise, we established a print department and invested in various new equipment, specialising in large format printing.

DEVELOPMENT

2000

We saw the ingress of several large scale projects into Singapore as globalisation took place.

DEVELOPMENT

2002

As the global economy was steadily recovering, we took the opportunity to dive deeper in improving our weaknesses and work processes by conducting several management and internal reviews.

DEVELOPMENT

2006

A new management style and revised Standard Operating Procedure opened up newer opportunities for more projects. The results were immediate and it helped us achieve a greater milestones.

DEVELOPMENT

2007

Successful implementation of ISO 9001 Quality Management Systems standard. 

DEVELOPMENT

2007

We began to expand internationally and the first ever company retreat was held for all the staff in celebration of our achievements and milestones.

EXPANSION

2008

Our team celebrated Dezign Format’s 20th Anniversary over an appreciation dinner with our partners.

EXPANSION

2009

As we expanded, we relocated to Woodlands Spectrum Industrial, with a factory size of 20000 square feet and total employee count of 65.

EXPANSION

2010

We departmentalised to facilitate better control and maximise the work efficiency for each unit.

EXPANSION

2012

With internal reforms and adjustments, a new financial milestone was set. Forecasting allowed us to look at regional business opportunities.

EXPANSION

2013

We expanded our regional presence by venturing into both Malaysia (Production Office) and the Philippines (Design Office).

EXPANSION

2015

Investments were made to double up the working area to 50000 square feet and automating production with a Robotic Milling Arm.

EXPANSION

2017

Our first Middle Eastern International office in Bahrain was set up to embark on a new market beyond Asia.

EXPANSION

2018

Dezign Format 30th Anniversary! A DF30 Gala Dinner Celebration was held at Gardens by the Bay to thank all the partners, clients and staff.

EXPANSION

2019

The launch of our first original Traveling Exhibition, DinoQuest at Science Centre Singapore. 

EXPANSION

2019

We unveiled a previously unknown dinosaur species named Timumus, discovered by paleontologists Dr Thomas Rich and Patricia Vickers-Rich from Australia.

EXPANSION

2020

Realigned our focus, namely, Corporate Social Responsibility, Increasing Overseas Presence, and Development of in-house IPS.

DEVELOPMENT

2021

Amid the COVID-19 lockdown, Dezign Format launched The Beethoven Experience, winning a Gold Award in the Experiential and Interactive category at the MUSE Creative Awards.

DEVELOPMENT

2023

Dezign Format attained the ISO 20121:2024 – Event Sustainability Management System accreditation, which recognises our efforts in adhering to the international standard for sustainable practices in all aspects of event management.

DEVELOPMENT

2024

Dezign Format was honoured to be awarded the Best Environmental Décor of the Year at Singapore MICE Awards 2024 – Dior Beauty Christmas Décor at Marina Bay Sands 2023.

DEVELOPMENT

2024

Dezign Format achieved a prestigious Gold tier in the Singapore MICE Sustainability Certification (MSC) for excellence in the Stand Builder category.

DEVELOPMENT

2024

Dezign Format was officially certified to be a participant of the LowCarbonSG Programme, where the company seeks to consciously track its carbon footprint and work towards decarbonisation.

DEVELOPMENT

2024

Dezign Format is honoured to be recognised in the Enterprise 50 (E50) Awards, marking its prestigious 30th edition. This accolade celebrates Singapore’s 50 most enterprising, privately-held local companies, showcasing innovation, resilience, and business excellence.

GROWTH

2025

Dezign Format is officially listed on the Catalist board of Singapore Exchange Securities Trading Limited (SGX-ST). Together with our subsidiaries, the company is now collectively known as Dezign Format Group Limited.

Our Accreditations

 

As one of Singapore’s leading design and build specialists, we are driven by an unwavering commitment to delivering innovative design and quality build solutions. Our dedication to excellence has earned us numerous local and international accreditations, affirming the high standards we uphold across all facets of our work.

ISO 45001:2018
Occupational Health and Safety Management Systems
In recognition of our commitment to ensuring workplace safety and employee welfare.
ISO 9001:2015
ISO 9001:2015
Quality Management Systems
In recognition of our efficient and effective quality management.
ISO 20121:2012
ISO 20121:2012
Event Sustainability Management Systems
In recognition of our adherence to international standards for event sustainability management.
ISO 14001:2015
Environmental Management Systems
In recognition of our commitment to regulatory compliance and environmental improvement.
bizSAFE STAR
In recognition of our compliance to the Workplace Safety and Health (WSH) Act and to international standards.
Singapore MICE Sustainability Certification
Singapore MICE Sustainability Certification (MSC)
Attained the Gold tier in the Singapore MSC (Stand Builder sector), a GSTC-recognised sustainability standard.
LowCarbonSG Programme Logo 2025
LowCarbonSG
Certified as an official participant for our active commitment in carbon tracking and decarbonisation.
Enterprise 50 (E50) Awards
Recognised as one of Singapore’s most aspiring enterprises for our excellence, resilience, and forward-looking leadership.
Markies Awards 2025 Marketing Interactive Award Silver Winner
MARKies Awards Singapore 2025
Awarded a Silver accreditation in the Most Creative – Immersive Brand Activation category, in recognition of the CHANEL Winter Tale campaign.
Singapore MICE Awards 2025 - Installation of the Year Winner
Singapore MICE Awards (SMA) 2025
Awarded the Installation of the Year at SMA for The Legend of the Dragon Gate showcase at Marina Bay Sands over the 2024 Lunar New Year festive period.
Singapore MICE Awards 2024 - Best Environmental Décor Winner
Singapore MICE Awards (SMA) 2024
Awarded the Best Environmental Décor of the Year at SMA for the Dior Beauty Christmas Décor installation at Marina Bay Sands in 2023.
Singapore MICE Awards 2024 - Stand Builder Finalist
Singapore MICE Awards (SMA) 2024
Shortlisted as a finalist for the Stand Builder of the Year award at SMA for Marina Bay Sands Career Fair 2023.
MUSE Creative Awards 2021 - Gold
MUSE Creative Awards 2021
Awarded a Gold accreditation in the Experiential & Immersive category for The Beethoven Experience, an interactive musical exhibition.
Certified On-the-Job Training Centre (COJTC)
We are recognised as a COJTC centre with ITE, reinforcing our commitment to practical skill development.
Energy Efficiency National Partnership Logo
Energy Efficiency National Partnership (EENP)
We are enrolled in NEA’s voluntary programme, EENP, to enhance our energy efficiency practices.
Progressive Wage Mark (PWM)
Progressive Wage Mark
We are committed to supporting and advancing fair, sustainable wages for our workforce.
Tripartite Standards
Tripartite Standards (TS)

We have adopted the Tripartite Standard on Recruitment Practices as part of our commitment to being a fair and an inclusive employer.

We value functionality

We believe the harmonious existence of aesthetic and function is crucial in driving innovative ideas.

Our clients are our top priority

We strive to understand your brand and create an experience that suits your needs.

One-stop
solution

From design to fabrication, we finesse your ideas with our extensive craftsmanship.

Join The Team

Visionaries or Craftsmen, we want you!

See Careers
Dezign Format DF Company Retreat 2025 Desaru
Dezign Format - Enterprise 50 Awards Team
Fostering Collaborative Relationship Founders
Dezign Format - Beach Clean-Up Team Photo