February 21, 2023
Location-based entertainment (LBE) is any form of brand activation and entertainment that happens in a specific location outdoors. From theme parks, movie theatres, casinos, and pop-up stores to virtual reality…
February 18, 2023
Brand Activation Ideas For Retail And Pop-Up Stores
One popular example of an activation tactic is through a retail and pop-up strategy. With pop-up activations, customers are given a chance to get up close and personal and fully…
February 16, 2023
Guide To Creating A Stimulating Museum Exhibition Design
Museums serve as an indispensable resource that teaches, delights and inspires us all. Though there are numerous reasons to visit a museum, one aspect that enhances the historical experience lies…
November 4, 2022
Qualities and Expertise to Look for in a Design and Build Company
Designing retail shops or merchandising displays is a long-term investment that requires much time and effort. As such, business owners would want to ensure that they have engaged a quality…
November 3, 2022
How to Keep Attendees Engaged as Event Fatigue Sets In
In the last two years, the event scene has changed tremendously given the rise of virtual and hybrid settings and audience engagement tactics which have evolved along with it. Now…
July 20, 2022
All You Need to Know About Brand Activation Strategy
At the heart of every good marketing strategy lies impeccable branding that employs the values, persona and identity of the brand and helps it rise above the competitive market. All…
November 23, 2021
Tips On Creating A Distinctive Event and Exhibition Display
In this competitive era, it is essential for businesses to invest money in marketing their brand through advertising. One of the ways in which businesses can actively engage their audiences…