Graceful, stylish, and alluring, the Miss Dior Parfum Pop-up invited guests into a world of luxurious scents. Dior’s latest reimagined fragrance, the Miss Dior Parfum, was introduced through various experiences which included an olfactive station, a beauty fitting zone, and tailoring and gifting ateliers. This engaging and interactive pop-up encouraged visitors to explore, test, and personalise their very own Dior products.
Designed as a nod to the perfume’s bottle flacon, the entrance arch replicated Dior’s perfume bottle, taking on glossy rosy hues and complete with their signature textured bow. Decked out in an elegant palette of pink, white, and silver, the interior was fashionable and pleasing. The rubine red carpet welcomed guests to sundry displays of Miss Dior perfumes, atop sleek silver and white shelves. Enhancing the retail experience, the interior was furnished with mirrors, television screens, LED backlighting and a gallery featuring collections from Dior’s archives. To conclude this one-of-a-kind experience, visitors could take a snapshot at the featured photo booth, a commemorative token of appreciation.
Client
Venue
Ngee Ann City Atrium
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Launched in honour of House of Dior’s latest fragrance, the gleaming displays are simple but sophisticated, eye-catching but refined.”
Set against bespoke panels patterned with pop-ups of the iconic Miss Dior logo, each letter was carefully attached to the surfaces by hand. The brand’s perfumes were displayed atop floating mirrored shelves, matte white tables, and glossy pink stands. The space also offered an ‘Olfactory Discovery’ section, where sample perfumes were presented, inviting visitors to take a whiff of their iconic floral scents.
Featuring a ‘Beauty Fitting’ section, which was modelled after a deluxe makeup salon, various Dior beauty products were arranged atop shelves lined with cob lights and underneath a large backlit mirror. The pop-up also included tailoring and gifting ateliers, which provided customised engraving services and exclusive gifts, adding a sweet touch to the experience.
