A brand activation experience ‘Into The Wild’ by one of the most legendary jewellery houses in the world, Cartier, was hosted inside an iconic century-old Malayan monument – Sentul Depot, Kuala Lumpur.
Embarking on an international journey, the exhibition invited visitors on a truly immersive experience through the history of the jeweller’s signature artistry emblem, The Panthère. With the utmost level of craftsmanship, attention to detail and project management, the team at Dezign Format has been entrusted with both fabrication and installation of the exhibition’s interior fit-out.
One of the most compelling sites – the corridor area featured a hallway decked in reflective mirror panels with rotating columns revealing silhouettes of pacing panthers in matte white finishing. The ceiling of the foyer was embellished with sheets of Japanese paper, individually attached to a thin metallic rod spanning between the two beams.
“Featuring a curated selection of interactive exhibits and dynamic video projections, the expositions were housed in individual interlinked rooms, constructed from custom-built wooden panels.”
The interior fit-out of one of the expositions was dedicated to the showcase of a diverse range of products by Cartier. The space was finished in beige tones across different textures of concrete composite, brass brushed wall laminate panels and natural plaster, all of which were used to create a coherent aesthetic of the space.
The exhibition design of one of the rooms dedicated to the first female creative director of Cartier, Jeanne Toussaint, was built to convey the ambience of the creator’s office. Equipped with video projectors, the walls were insetted with intricate Marie-Louise wall frame patterns, custom moulding niches and bespoke furniture pieces finished in matte grey.