Known to be an expert in luxury anti-ageing skincare, La Prairie, has launched a re-imaged formulation of its signature Skin Caviar Luxe Cream in line with the 25th anniversary of the product. Celebrating the occasion with a new reformulation, the Swiss luxury skincare brand presented the La Prairie Cobalt Immersion Pop-up alongside a Cobalt Café.
Set in signature cobalt blue, the brand activation experience invited visitors to discover more of the skincare range while personalised consultations were offered to help shoppers understand the science behind the luxury products.
The open concept of the pop-up experience featured vertical partition panels outfitted with lightboxes and beset with mirror-effect finish frames. The interactive panels were equipped with screens and headset holders, while the product stands were placed underneath.