La Mer MIRACLE UNVEILED: The Alchemist’s Atelier

Unveiling the iconic Miracle Broth, the renowned luxury skincare and cosmetics line, La Mer, held an exclusive brand activation experience that brought esteemed guests on an immersive journey through the discoveries of the brand’s signature ferment. Housed within an enclosed space set-up, the interior fit-out comprised four interactive zones, fitted with a range of multimedia installations and bespoke product displays.

At the Miracle Fountain, an anodised gold-coloured drip sculpture resembling a cascading droplet was suspended from the ceiling, emanating a sense of opulence that complemented the luxurious ambience of the space. To elevate the visual experience of the showcase, a combination of LED screen displays and sleek metallic wall panels was exquisitely arranged in an alternating fashion, forming an elegant elliptical-shaped enclosure that immersed guests from within.


Directions Group Inc


  • 72-13 Event Space


  • Fabrication
  • Installation and Dismantling
  • Project Management

Adding to the grandeur, the Moisture Lounge boasted a 5 metres tall feature wall, fitted with a reflective mirror panel, several hemispherical visual merchandising displays and polished gold poles assembled to form a captivating grid pattern. Completing the look of the build, the centre of the structure featured an illuminated La Mer logo, set against a striking infinity mirror finish.