Held in conjunction with Singapore Art Week, ART SG 2026 brought together contemporary artworks by international and regional galleries from around the world. An Official Partner of the leading global art fair and the oldest cognac house in France, Maison Martell unveiled an immersive activation booth experience defined by a bold red palette, showcasing a limited edition of its L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval, inspired by 2026’s zodiac sign, the Horse.
The enclosed exhibition booth design was anchored by a bespoke sculptural activation centrepiece, featuring a cylindrical riser elevated atop a podium designed and built to frame the iconic cognac, revealed exclusively in Singapore for the first time at ART SG 2026. Complementing the showcase, layered detailings, including intricate horseshoe motifs, were subtly replicated across the brand activation space, creating a cohesive visual language that paid homage to the Year of the Horse.
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- Spatial Planning
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Flanking the centrepiece, the exhibition booth design featured illuminated displays and curated showcases that highlighted the Maison’s range, while a dedicated tasting counter offered visitors a more intimate encounter with Martell’s savoir-faire.”
