Hennessy presented an immersive travel retail pop-up experience, Gallop Towards Bright Perspectives, inspired by the auspicious Year of the Horse. Located within Changi Airport Group’s Terminal 1 Departure Hall, the pop-up activation invited travellers on a multi-sensory journey to discover the Maison’s Hennessy x Year of the Horse limited-edition collection, where each cognac was reimagined through bold, symbolic designs.
Anchored by a circular spatial concept, the pop-up retail space was dressed in a rich red palette, elegantly balanced with refined neutral accents that evoke a sense of modern luxury. Framing the brand activation experience, a dynamic silhouette of a galloping horse took form through intricate, textured finishes, while larger-than-life sculptural letterforms of the Maison’s name were seamlessly integrated into the visual merchandising displays.
Client
Venue
- Changi Airport (Terminal 1 Departure Hall)
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Interactive touchpoints were thoughtfully integrated into the brand activation experience to encourage exploration and discovery, complemented by curated cocktail tastings that offered a refined introduction to Hennessy’s distinguished expressions.”
