Infused with the sweet scents of Dior Beauty’s iconic collection, the Dior Addict pop-up store presented an exclusive retail experience, showcasing its latest additions to the Dior Addict fragrance and Lip Glow Oil collection. Set within an immersive, experiential environment, the pop-up retail boutique experience unfolded across various locations in Singapore and Indonesia, inviting guests to explore the Dior Addict universe.
The pop-up retail store offered an intimate, multi-sensorial beauty experience, inviting guests to discover and engage with the collection through various touchpoints. A dedicated makeup station and an olfactory zone allowed guests to explore the refreshed collection, while elegant outposts and podium displays created visual focal points for the showcase. Lucent lighting accents further enhanced each touchpoint, elevating the spatial ambience while lending a refined sense of elegance throughout the retail fit-out.
Client
Venue
- ION Orchard (Singapore)
- Raffles City (Singapore)
- Senayan City Mall (Indonesia)
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The brand activation experience was completed in a dreamy palette of pastel pinks, in line with the signature visual language of the Dior Addict universe – playful, indulgent, and radiant with a luminous glow.”
