Dior Addict Pop-Up

The House of Dior presented a new Dior Addict pop-up store experience, showcasing its latest additions to the Dior Addict fragrance and Lip Glow Oil collection. The pop-up boutique activation experience unfolded across two locations in Singapore and Indonesia, inviting guests to explore the Dior Addict Universe.

Dressed in signature pastel pink, the Dior Addict Pop-Up was defined by cornice moulding and accented with lucent light strips. The extended experience at Senayan City introduced vanity try-out areas, featuring oval medallion panels topped with a ribbon — a detail carried across the retail fit-out of both activations.

Client

Dior Beauty

Venue

Scope

  • Fabrication
  • Installation and Dismantling
  • Project Management

“The pop-up featured a range of experiences alongside a vibrant interior fit-out, inviting guests to discover, experience, and celebrate the artistry of Maison's iconic collection.”

The global campaign unfolded across the two destinations, bringing the brand activation experience to life through a cohesive delivery.

PHOTO COURTESY OF DIOR BEAUTY