Clé de Peau Beauté unveiled the Dreams Express Holiday Pop-Up at ION Orchard, presenting a refined celebration of artistry and luxury inspired by the brand’s exclusive seasonal collection. Crafted as a full immersion into the brand’s holiday campaign, the pop-up space was dressed in elegant motifs of vibrant floral blooms and symbolic totem animals, brought to life in collaboration with author and illustrator Stéphane Kiehl.
Thoughtfully segmented into different experiential spaces, the pop-up comprised an activation stage and a product discovery area. Creating a cohesive brand experience, the visual narrative of the campaign unfolded seamlessly across every facet of the showcase, forming a continuous tapestry of Kiehl’s distinctive illustrations. Completing the fit-out of the showcase, die-cut and layered elements were introduced to add a sense of depth and dimensionality to the space, creating a vivid, multi-sensory experience.
Client
Venue
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Every detail within the pop-up was thoughtfully created to foster discovery and engagement, guiding visitors through a cohesive and immersive brand activation experience that celebrated the collection.”
The activation space offered an exclusive, multi-sensory journey through Clé de Peau Beauté’s seasonal offerings, complemented with bespoke gifting options that defined the Dreams Express Collection. At the heart of the space, a bespoke circular island display counter served as the central touchpoint of the experience, featuring decorative die-cut panels and accent graphics that echoed the key visuals of the brand activation campaign in close detail.
