American fashion house Ralph Lauren celebrated the 10th anniversary of its iconic flagship store at Shaw Centre, Singapore. Complementing the indoor activation festivities, the outdoor facade of the building was decorated with a cinematic, festive-themed backdrop measuring 24 metres in length and 7 metres in height.
Taking its reference directly from the brand’s latest Fall/Holiday 2025 activation campaign, the backdrop showcased recognisable details of the visual concept, created to reflect the charm of the winter landscape. Bespoke decorative elements, including a rustic barn, a vintage red truck, an aeroplane and a horse-riding saddle resting on a fence, were each crafted individually in close detail before being assembled into the full scene.
Venue
Venue
Categories
Scope
- Engineering Coordination
- Fabrication
- Installation and Dismantling
- Project Management
- Site Preparation
“The backdrop was further ornamented with garland lights, evoking the cheer of the upcoming festive season.”
