Wheelock Place ushered in the Christmas season with a curated festive retail experience, inspired by the rustic charm and quiet wonder of the woodland landscape. Themed ‘Forest Tales of Christmas’, the design and build incorporated organic wood textures and an elegant palette of earthy hues, with every detail thoughtfully crafted to evoke the warmth of the Yuletide season.
A sculptural entrance archway set the stage for the enchantment within, featuring a reimagined layered Christmas tree alongside a styled cabin. Adding a delightful nod to woodland folklore, the bespoke showpiece was adorned with festive decorative elements and delicate woodland flourishes, including whimsical squirrels, endearing gnomes, textured nuts and berries, and vibrant poinsettias.
Client
Venue
Wheelock Place
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“The festive decorations across the mall came together in a harmonious palette of sage green, warm dark brown, soft ivory, and muted reds, enriched by refined detailing and rich natural textures.”
The themed design narrative extended throughout the mall, with decorative garlands and festive embellishments lending a refined seasonal cheer indoors. Over at the conical glass atrium, a resplendent spectacle unfolded overhead as glowing golden pinecones and luminous ornaments cascaded gracefully from the ceiling, casting a warm radiance over the space.





















