Japanese beauty brand SHISEIDO unveiled an immersive brand activation experience at ION Orchard in celebration of its new Global Ambassador, renowned pop icon Lalisa Manobal (LISA). Through a series of exclusive activations, the ULTIMUNE x LISA pop-up store invited skincare enthusiasts on a curated experiential journey, offering a refined introduction to the brand’s philosophy and iconic collection through an interplay of multimedia elements.
Central to the retail fit-out, the main visual display featured a bold, contemporary composition of modular geometric displays integrated with digital screens to create a dynamic showcase. Complemented by interactive installations, LISA-inspired engagements, and limited-edition offerings, the pop-up activation delivered an elevated, multi-sensorial brand experience, designed to deepen engagement and inspire discovery.
Client
Venue
ION Orchard
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Through integrated multimedia storytelling, the pop-up store activation brought together campaign visuals, product narratives, and dynamic motion content to create a cohesive brand experience.”
