Celebrating the launch of the FW2024 Collection, Roger Vivier unveiled the latest ‘VIVIER OP-TICAL’ activation pop-up, marking its first international stop in Singapore. Inspired by the Op Art movement from the 1960s, the retail pop-up store featured a striking display of bold graphic patterns and geometric elements in contrasting colours. Decked in hues of pink, white, and black, the interior fit-out of the activation space comprised multiple visual merchandising displays, including recessed product niches with wave-like contours, adding a playful flair to the visual showcase.
Client
Roger Vivier
Venue
The Shoppes at Marina Bay Sands
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
”At the heart of the space, a hypnotic spiral wheel was fitted with several steel display podiums to showcase a curated selection of the collection, creating a focal point in the experience.
