Renowned sportswear brand New Balance hosted an exclusive activation pop-up experience at Suntec City Atrium, showcasing the brand’s latest athletic footwear collection alongside a curated selection of its performance apparel. In line with the key visuals of the brand, the experiential space was outfitted with a range of bespoke carpentry elements in bold red and white hues.
Complementing the brand’s ‘Run Your Way’ campaign, the carpeted flooring of the activation space was fabricated to resemble an athletic track, reinforcing the theme of the showcase.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The experience was segregated into four distinct zones, with unique photo opportunities for visitors to engage with the brand.”
