Celebrating the artistry behind the world’s most renowned vineyards and distilleries, the World of Wines & Spirits 2025 – Wonders Reimagined Gala presented an exclusive two-day experiential showcase at Changi Axis. Brought to life through multiple sensorial touchpoints, the activation experience unfolded across five curated zones, each revealing a distinct narrative that reflected the unique profile of the premium collection.
The showcase was set against a visual palette of opulent hues, polished surfaces, and ambient lighting, accompanied by luminous chrome accents that evoked a sense of refined exclusivity. Guided by the key visuals of the activation, a sculptural statement installation at The Wonderfall welcomed guests with a cascading foliage of chrome floral forms.
Client
BIG J (ASIA)
Venue
Changi Axis (Changi Airport Terminal 2)
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The by-invite-only activation experience transformed Changi Axis into an immersive world of elegance, craftsmanship, and sensory discovery, where every detail redefined the art of engagement and experiential luxury in the travel retail space.”
A highlight of the experiential activation, the Highland Wonders (European Whiskies) featured sleek silver finishes paired with organic curves that defined the space, creating a contemporary interpretation of the landscape’s natural contours. Within the space, European whiskies were elegantly showcased in individual vitrines, inviting guests to discover the provenance and craftsmanship behind each bottle. Drawing the experience together, a central cylindrical installation released delicate, scented bubbles infused with the nuanced notes of the whiskies, adding an olfactory dimension that enriched the sensory journey.
