Echoing the quintessential charm of an Italian summer holiday, Tod’s unveiled its Italian Summer Pop-Up at the heart of Orchard Road, Wisma Atria. Dressed in a palette of orange and white hues, the fit-out of the pop-up space featured evocative touches of summer flair in a regal striped motif, including a beach lounger, parasol, swim ring, and sculptural surfboards.
More than a visual showcase, the pop-up invited exploration and engagement. From thoughtfully curated photo moments to a vibrant showcase of summer-themed essentials, every detail of the activation space captured the golden warmth of an elegant seaside retreat.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“A celebration of refined Italian craftsmanship and the vibrant spirit of summer, the pop-up exuded the laid-back glamour of a luxurious summer getaway.”
