Celebrating the running community, New Balance unveiled an exclusive pop-up experience at the Visual Arts Centre, transforming the gallery space into an experiential retail showcase. Anchored by a contemporary yet dynamic interior, the pop-up store was thoughtfully dressed in a palette of woody neutral tones and refined textural finishes.
Within the activation space, guests were invited to explore a curated selection of the brand’s latest footwear and apparel collections, presented across a range of bespoke visual merchandising displays. Elevating the retail showcase, the interior fit-out was accentuated by warm ambient lighting, vivid graphic prints, and engaging digital displays, bringing the narrative of the brand campaign to life.
Client
Mongoose Asia (formerly known as ALIVE)
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The pop-up space featured a warm yet contemporary aesthetic that echoed the tonal palette of the collection on display, while reflecting the brand’s timeless appeal.”
