Known for its timeless design and Italian heritage, Salvatore Ferragamo presented a curated brand experience dedicated to the iconic Vara shoes, presented across a range of visual merchandising displays. Segmented into past, present, and future, the activation space unfolded with a display of the vintage pairs, nestled on contrasting two-coloured pedestals. Arranged in ascending sequence, the plinths were mirrored across the retail space, encircling the two focal points of the showcase.
One of them, the Artisan Table, was designed as both an atelier station and a showcase display, fabricated in a glossy, delicate rose finish that complemented the rest of the elevations. The signature Grosgrain Bow was positioned at the forefront, with a replica of the original detail recreated in a scale-up version.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The experiential showcase brought shoppers on an immersive journey through the legacy of the iconic Vara shoes, bringing the brand’s heritage to life.”
