LANEIGE presented a refreshed retail experience at Tampines Mall, unveiling a new store concept central to its rebranded slogan, ‘Open to Wonder’. Anchored by the brand’s iconic shade of blue with subtle touches of delicate pink, the interior fit-out was thoughtfully executed to reflect LANEIGE’s key visual identity while creating an inviting space for shoppers to discover its range of innovative skincare and cosmetic products.
The heart of the retail space featured a bespoke product display counter that extended from the wall before curving into a rounded form, showcasing the brand’s cosmetics range. Completing the interior fit-out, recessed shelvings and product risers were thoughtfully integrated throughout the space, creating an aesthetic presentation of the brand’s diverse offerings. Adding a refined touch of contemporary elegance, the visual merchandising displays were framed with accents of metallic silver, introducing a sleek contrast to the pastel-toned interior.
Client
AMOREPACIFIC
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“From LANEIGE’s foundational skincare essentials to its signature cosmetics range, each section in the store was thoughtfully outfitted with customised adaptations to enhance product discovery and create an intuitive retail experience.”
