The height of summer brought the beloved sights of the Dior Summer brand activation campaign, taking the centre of the main atrium at ION Orchard, Singapore. A discovery experience of collections by Dior Beauty, the brand journey combined an exclusive Summer Café, a Dior Photobooth, along with Beauty Fitting and lounge zones.
With warm tones and an interplay of resort-inspired textures, the retail fit-out was finished with raffia wallpaper, fluted wood accents, and a hand-drawn concrete flooring design. Subtle yet defining details were touches of gold in contrasting sheens, soft cove lighting, and the iconic Toile de Jouy motifs on ceiling drapes, decorative cushions, and visual merchandising displays.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The iconic seasonal campaign was reimagined with signature motifs and refreshed with a spacious layout, alongside various immersive experiential zones.”
