BIRKENSTOCK Marina Bay Sands

The new BIRKENSTOCK concept store at Marina Bay Sands takes inspiration from woodland landscapes, integrating nature-inspired interior decor to create an immersive retail experience. Through spatial storytelling, refined craftsmanship, and bespoke elements, the store offers visitors a serene escape, inviting them to reconnect with nature amidst the urban Singapore landscape.

The interior layout was designed around a forest-like pathway, with tree-silhouette lightboxes setting a background for product display. Moss installations at the base of each lightbox enhance the illusion of an authentic woodland floor. The nature-inspired decor extends throughout the store, with treated driftwood, reclaimed tree logs, and birch trunks crafted into organic, sculptural pieces that both support the theme and showcase the product range.

Client

BIRKENSTOCK

Scope

  • Fabrication
  • Installation and Dismantling
  • Project Management

“Organic elements and modern design came together seamlessly to create a cohesive space for visitors to immerse themselves in.”

At the back of the store, an LED wall displaying a forest scene instantly captured visitors’ attention, setting the tone for the immersive, nature-inspired environment. The cashier counter and shelves featured forest wood-textured laminate that added earthy and warm tones to the space. Meanwhile, the topper finishes and detailing on the lightboxes provided a subtle contrast and helped tie all the different elements together. The hanging plants and soft lighting also added depth to the space, blending both organic and modern elements in a cohesive, refined and elegant way.