The ‘Grey Days’ campaign by New Balance unfolded as a poetic homage to the brand’s legacy, brought to life through a month-long brand activation experience across selected retail locations. To kick off an annual tribute to its most iconic colour, the interior fit-outs of the stores were thoughtfully refreshed to complement the collection on display, presenting a visually cohesive showcase.
Echoing the tonal palette of the collection, each store featured a curated selection of bespoke visual merchandising elements. With the use of tailored display units and stylised graphic prints, the spaces delivered an immersive brand experience that elevated the timeless appeal of the iconic styles.
Client
Mongoose Asia (formerly known as ALIVE)
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Beyond aesthetics, the fit-outs of the retail stores were instrumental in creating a focal point on the product showcase while reinforcing the monochromatic narrative of the activation campaign.”
