IWC 150th Anniversary Exhibition

In celebration of its 150th Year Anniversary, IWC hosted a two-week-long exhibition in Singapore that showcased their milestones, including its most precise historical works, together with pieces from the new Jubilee collection. Honour pieces including the IWC Tribute to Pallweber Edition “150 Years” and the IWC Pallweber pocket watch provided   IWC fans and luxury watch connoisseurs an exhibition worth visiting.

Client

IWC Schaffhausen

Venue

ION Orchard

Categories

  • Retail & Visual Merchandising
  • Brand Activation
  • Events & Exhibition

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

When IWC was first founded in the mid-19th century, their manufacturing facility was set-up on an industrial scale. Designed to reflect IWC in the olden days, the exhibition was fitted with a strong classic and industrial styling, allowing guests to relive moments in history together with the brand.

“The display reflected the mechanism and complexities inside a watch, with the numbers creatively aligned to showcase the year IWC started.”