The House of Love, Bonito

One of the most beloved homegrown fashion labels, Love, Bonito, introduced a new rebrand of styles and visual identity, reaffirming its commitment to creating modern fashion wear for Asian women.

With bright floral tiles on the facade, the space opens up to a stylised studio apartment with sectioned zones to experience as you move through. The welcome lounge features bold scaffolding in lacquered red that extends throughout and serves as a framework behind the interior scenes. A large backdrop in rich brown features the brand’s new heart-shaped logo, printed in repeat and wrapped around a wall display.

Client

Gusto Collective

Venue

4 Jiak Chuan Road, Singapore

Categories

Scope

  • Fabrication
  • Installation & Dismantling
  • Project Management
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Detail
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Facade
The House of Love, Bonito Brand Activation Facade
The House of Love, Bonito Brand Activation Facade

“Named The House of Love, Bonito, the 300-square-meter shophouse space was outfitted to activate the envisioned concept of the brand.”

The experience continues with sights of the ‘Home Studio’, where fashion sketches and prototypes are pinned on a corkboard wall. In the same space, a raised, curved podium marks ‘The Stage’ – a platform for live talk sessions set against velvet drapes with a suspended pop-up logo.

The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Details
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Fit-Out
The House of Love, Bonito Brand Activation Interior Details

The ‘Walk-in Wardrobe’ zone was constructed with featured scaffolding tubes, turning the space into a cosy fitting room. One of the concluding zones of the experience was turned into a ‘Laundromat’ with a cheeky camera booth hidden within a stylised washing machine.