Swiss luxury watchmaker Jaeger-LeCoultre presented an immersive exhibition at Marina Bay Sands Event Plaza, showcasing the craftsmanship, innovation, and design behind its iconic Reverso timepiece. Featuring the Reverso Exhibition, 1931 Café, and a multimedia installation by digital media artist Yiyun Kang projected on a three-dimensional display, the experience walked visitors through a historical retrospective of the Reverso’s design.
“The brand exhibition comprised six activation points, each constructed to convey the narrative through interactive experiences.”
The main exhibition area was fully outfitted to showcase displays of historic timepieces and contemporary styles by Jaeger-LeCoultre. The selection of premium-quality materials included classic oak cladding battens, sleek elements in stainless steel, and glass panels with a diverse range of finishes.
The exhibition tour concluded with a complimentary dining experience at the 1931 Café. The visitors were invited to savour the delicacies in the comfort and style of an indoor space that mirrored the aesthetic of the adjacent exhibition area. Large window frames filled the interior with natural light, while custom bar counters and side table displays added a touch of bespoke elegance to the space.