Named after the iconic and well-loved cologne scent, the Enchanted World of English Pear & Freesia experience by Jo Malone London was themed as a dreamy landscape comprising freesia flowers wreathing around an enormous English Pear.
Nestled on a bespoke floor-built platform, the main centrepiece featured a custom-made 3D model, consisting of a few separate pieces that were put together and secured on-site. Finished in coated Pantone colours, the structure was embellished with a ribbon detailing all around and a single butterfly perching on top of the leaf.
A corner wall unit was constructed to house a selection of visual merchandising displays, incorporating in-built shelving panels on the inner side. Placed around the overall interior space, handcrafted pieces of freesia flowers in pink and yellow were put together with precise attention to detail in an attempt to convey the outcome in the most elegant form.
“Inspired by ripening orchards of the British countryside, Jo Malone London presented a one-day brand activation experience, filled with sensuous activities and a thematic set-out.”
“The fabrication included a set of product pedestals paired with a custom replica of an oversized gift box tied with English Pear & Freesia ribbon on the corner sides.”