Drawing on the sleek and refined appearance of brand identity, Dior Beauty launched a pop-up concept store at Plaza Singapura. Completed in monochromatic colourways, the interior fit-out of the pop-up features contrasting finishes of matte and glossy panels with luminous lightboxes across the retail space. The visual merchandising elevations are arranged in a seemingly open layout plan, ergonomically integrating both visual merchandising displays and a seating area. The overhead panel of the structure incorporates concealed down and track lights, installed to highlight the showcase while featuring the brand logo on the reverse side of the pavilion.
“The medley of matte white and glossy black flooring panels emulated the prestige and glamour Dior Beauty is known for.”
”Located in an open atrium, the pop-up experience was elevated with the use of bespoke materials and finishes, inherent to the brand.