The Prada Thunder was a brand-new segment comprising a range of ready to wear, bags, shoes and accessories. Featuring the Prada Menswear and Womenswear Fall/Winter 2019 collection, symbols from the Frankenstein universe such as the heart, electric rose and thunder as well as his Bride were used to enrich and complement their original collections.
- Installation and Dismantling
- Project Management
Singapore was one of the selected countries around the world to hold special displays and pop-up stores to display the collection. Inspired by laboratories featured in the film, the display panels and frames were built to resemble one, reflecting the collection in unison.
“The pop-up store reflected inspirations driven by romance and gothicism seen through the collections.”