The Prada Thunder was a brand-new segment comprising a range of ready to wear, bags, shoes and accessories. Featuring the Prada Menswear and Womenswear Fall/Winter 2019 collection, symbols from the Frankenstein universe such as the heart, electric rose and thunder as well as his Bride were used to enrich and complement their original collections.
Singapore was one of the selected countries around the world to hold special displays and pop-up stores to display the collection. Inspired by laboratories featured in the film, the display panels and frames were built to resemble one, reflecting the collection in unison.
“The pop-up store reflected inspirations driven by romance and gothicism seen through the collections.”