The Prada Fall/Winter 2022 campaign celebrated individualism and humanity with an emphasis on making an occasion out of the everyday. Created to complement the defined shape and form of the collection, Prada’s window displays were fabricated to look structural and modern, highlighting the garments and accessories in their full allure.
Photographed by David Sims, the campaign images starred world-renowned Hollywood stars, actors and models like Hunter Schafer, Damson Idris, and Rami Malek. The visuals were installed as matte decals at the individual backdrops of the window displays. Utilising partitions as semi-permanent structures, the visual merchandising displays incorporated the use of pedestals and angled podiums to create a focal point on the product showcase.
Backdrop panels were fabricated in accordance with the individual sizes of the windows and assembled on-site, offering a close-up overview of the collection. In juxtaposition with an open display concept of the main architectural storefront, the interior show windows offered a close-in overview of the collection, highlighting the garments and accessories on display.