The Atelier of Dreams campaign was launched to promote Dior’s Holiday 2021 makeup collection.
Awe-inspiring gold floral embellishment accompanied with deep navy blue hues exude an air of extravagance. It is a gesture to commemorate the re-opening of the legendary birthplace of Dior – 30 Avenue Montaigne since its closure for renovation in 2019. Featuring the highlights of its building facade in intricate details on the limited edition Rouge Dior minaudiere in this timeless collection.
- Installation and Dismantling
- Project Management
The gorgeous blend of tones chaperoned with gold leaves and flora, lures attention effortlessly and invites guests to be mesmerized by the illusion of the dream-like perfume sets levitation in mid-air as if time stood still.
A design concept as delicate as this requires excellent craftsmanship to present a part of Dior’s heritage into the retail experience, and amplify the beauty of the well-designed products.
“Awe-inspiring gold floral embellishment accompanied deep navy blue hues exude an air of extravagance”
“Excellent craftsmanship is imperative in emanating the delicate flora design”