One of the world’s largest online retailers Amazon has successfully launched its first edition of Amazon.sg House – a highly interactive experiential brand activation showcase held at Suntec City Mall, Singapore. Designed and curated by INVNT Singapore to invite shoppers to experience products in a home-like environment, the event display included a reception area, living room, playroom, beauty parlour, reading area and a coffee corner.
Constructed to create interactive live experiences in an enclosed area, Amazon.sg House featured angled partitions with various in-built elements that were featured across the various zone of the pop-up. The fabricated components included bespoke product shelving displays, a ball pit and a festive Amazon Tree Artwork constructed from the replicas of Amazon cardboard boxes outfitted with light panels and a back-lit Smile Icon on top.
“Following the furnished design concept, the team at Dezign Format worked closely with the INVNT Team to develop fabrication and installation of the interior showcases.”