One of the world’s largest online retailers Amazon has successfully launched its first edition of House – a highly interactive experiential brand activation showcase held at Suntec City Mall, Singapore. Designed and curated by INVNT Singapore to invite shoppers to experience products in a home-like environment, the event display included a reception area, living room, playroom, beauty parlour, reading area and a coffee corner.




Suntec City


  • Fabrication
  • Installation and Dismantling
  • Project Management

Constructed to create interactive live experiences in an enclosed area, House featured angled partitions with various in-built elements that were featured across the various zone of the pop-up. The fabricated components included bespoke product shelving displays, a ball pit and a festive Amazon Tree Artwork constructed from the replicas of Amazon cardboard boxes outfitted with light panels and a back-lit Smile Icon on top.

“Following the furnished design concept, the team at Dezign Format worked closely with the INVNT Team to develop fabrication and installation of the interior showcases.”

“The structures were fabricated and coated with the corresponding colour in a Pantone system, ensuring accurate colour reproduction and consistency across the build.”