Prada ‘Dreamscape’

Featuring an exclusive collection of women’s bags and accessories made by nylon, the Prada Dreamscape pop-up was designed to evoke feelings of romanticism in various ways, bringing the idea of love and hope into the modern day boutique. A wide range of pastel coloured handbags and backpacks as well as avant-garde sneakers were featured, enabling a shopping heaven for many.

Client

Prada

Venue

Paragon

Categories

  • Retail & Visual Merchandising
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

Furnished with the brand’s iconic shade of green, rosy pink carpet and tabletops, coupled with backlit flower-motif installations, the display instantly captivated the heart of Prada fans.

“Flowers-motif symbolising romanticism liven up the space in an instant.”