The Italian luxury fashion house brought their Outdoor (Coast) collection coupled with a series of fun installations right to the heart of our sunny island. With a beach theme, the pop-up store featured a selection of limited-edition beachwear and products made from Re-Nylon for both men and women.
- Retail & Visual Merchandising
- Brand Activation
- Installation and Dismantling
- Project Management
The space was filled with cerulean sand and decorated with blue-striped beach parasols and chairs. A blue camping tent with human display figures inside made the set-up seem even more realistic. Beach party essentials like pool floats, bucket hats, bath towels, and a variety of sporting equipment like basketball and rugby complimented the set-up in unity. It was a beach party to remember indeed.
“A summer beach party transported right into the heart of ION.”