Prada ‘Outdoor – Coast’

The Italian luxury fashion house brought their Outdoor (Coast) collection coupled with a series of fun installations right to the heart of our sunny island. With a beach theme, the pop-up store featured a selection of limited-edition beachwear and products made from Re-Nylon for both men and women.

Client

Prada

Venue

ION Orchard

Categories

  • Retail & Visual Merchandising
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

The space was filled with cerulean sand and decorated with blue-striped beach parasols and chairs. A blue camping tent with human display figures inside made the set-up seem even more realistic. Beach party essentials like pool floats, bucket hats, bath towels, and a variety of sporting equipment like basketball and rugby complimented the set-up in unity. It was a beach party to remember indeed.

“A summer beach party transported right into the heart of ION.”