Mercedes-Benz C-Class Launch

Mercedes-Benz is a German automotive brand known for producing luxury and commercial vehicles. The C-Class series has proven its popularity with every successful launch.

Client

Mercedes-Benz

Agency

FIRST Agency

Venue

Infinite Studios

Categories

  • Events & Exhibitions
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

This massive launch featured the brand-new C-Class series, with a variety of new enhancements. The vehicle took on a new look, with redesigning work at the front, as well as both the headlamps and tail lamps. The electronic architecture was newly engineered. With a full digital instrument display and multimedia system with tailor-made information and music, it provided a full-on user experience for all.

“The use of blue luminous light complemented the atmosphere of the launch.”

“Towering steel displays showcased the brand in full class and glory.”