Having captivated fans in cities across Asia, including Seoul, Bangkok, and Jakarta, the highly anticipated Hello Kitty x JISOO travelling pop-up experience arrived in Singapore at Wisma Atria. Bringing together Sanrio’s beloved Hello Kitty and BLACKPINK’s JISOO, the immersive retail brand activation was designed and built to celebrate the collaboration between two global pop culture icons through a ‘friendship exchange diary’ themed concept.
Completed in a soft palette of blush pinks, the pop-up store was thoughtfully designed and built to showcase a curated range of exclusive collaboration merchandise, arranged across bespoke visual merchandising displays and sculptural pedestals. Complementing the retail experience were a series of photo opportunities, including a larger-than-life storybook-inspired installation featuring oversized figures of Hello Kitty and a chibi-style illustration of JISOO, alongside an illuminated vanity-inspired set piece with an ornate pink chair.
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Venue
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Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Gingham patterns and custom-themed graphics were seamlessly integrated throughout the pop-up store, unifying key touchpoints with a cohesive visual identity while creating a vibrant and visually engaging brand activation experience.”
