The Dior Addict luxury brand activation at Kota Kasablanka offered shoppers a first look at the brand’s debut Dior Addict Glass Lipstick. Inspired by the lipstick’s high-shine finish and mirror-like effect, the pop-up store presented the Dior Addict collection through a gleaming palette of reflective silver, accented with neon pink lighting and signature white ribbons, alongside a range of bespoke visual merchandising displays.
Welcoming visitors through an archway highlighted by a gentle pink glow, the pop-up brand activation opened into a luminous space centred around a neon-framed display counter emblazoned with the Dior logo. At its heart, a multi-tiered carousel showcased the full Dior Addict range, accompanied by oval mirrors crowned with sculpted white ribbons and encircled by a soft halo of light, inviting guests to discover and experience the collection firsthand.
Client
Venue
Kota Kasablanka (Indonesia)
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Reimagining beauty retail through an elevated luxury brand activation, the immersive pop-up store invited visitors to explore curated beauty discovery zones, bespoke product experiences, and refined visual merchandising displays that celebrated the Dior Addict collection.”
