Celebrating 20 years of Japanese haircare innovation, the TSUBAKI の SALON Pop-Up presented a multi-sensory brand activation experience inspired by the brand’s iconic camellia flower. Completed in Tsubaki’s distinctive crimson palette, the pop-up store interior invited visitors to explore its latest collection through immersive digital storytelling, olfactory fragrance touchpoints, and personalised product experiences.
The journey began at Camellia Passage, where a sequence of layered illuminated arches, inspired by the silhouette of the iconic Tsubaki bottle, guided visitors towards the heart of the brand activation experience – Whispers of Camellia. Enclosed by expansive LED displays, the experiential design of the space surrounded visitors with dynamic visuals, accompanied by a sculptural centrepiece with larger-than-life Tsubaki bottles nestled amidst camellia blossoms.
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Venue
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Scope
- Fabrication
- Installation and Dismantling
- Project Management
“From Whispers of Camellia, the experience continued across other zones of the pop-up store, where bespoke visual merchandising retail displays and interactive product discovery elements came together to create an engaging brand activation journey.”
