Dior ‘Addict Stellar Shine’

Running on with an all-pink theme, the pop-up emitted waves of passion and youthfulness. The all-new Dior Addict Stellar Shine lipstick comes in three different shades – glazed, metallic and glittery. With vibrant pigments and 24-hour hydration, the lipsticks are also complemented with a layer of oil and waxes to provide all round comfort wherever users go. With the theme ‘Be Dior. Be Pink”, several photo opportunities corners were set-up, including a fashion runway and a karaoke booth for hot pink vanity for fans to join in the fun.

Client

Dior

Venue

ION Orchard

Categories

  • Retail & Visual Merchandising
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

“Any visitor could feel like a star strolling down the pink runway in glamour.”