Running on with an all-pink theme, the pop-up emitted waves of passion and youthfulness. The all-new Dior Addict Stellar Shine lipstick comes in three different shades – glazed, metallic and glittery. With vibrant pigments and 24-hour hydration, the lipsticks are also complemented with a layer of oil and waxes to provide all round comfort wherever users go. With the theme ‘Be Dior. Be Pink”, several photo opportunities corners were set-up, including a fashion runway and a karaoke booth for hot pink vanity for fans to join in the fun.
Client
Dior
Venue
ION Orchard
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Any visitor could feel like a star strolling down the pink runway in glamour.”