Dior ‘Beach Club’

The Dior Beach Club Summer Pop-Up was made for beachgoers who want to maintain a flawless make-up look that lasts throughout the day even when they are under the sun, at the beach. The pop-up featured Dior’s latest offerings including dazzling powders, long-lasting lip tints and refreshing skincare that gives any users a natural sun-kissed lucent glow. Favoured products among beauty enthusiasts like the Diorskin Mineral Nude Glow and J’adore in Joy EDP were on display for all to try out and appreciate.

Client

Dior

Venue

ION Orchard Sephora

Categories

  • Retail & Visual Merchandising
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

All in the comfort of a cooling indoor space, the brightly donned pop-up adapted a beach concept to fit in with the theme of summer. With a set-up resembling a beach party completed with LED visual panels displaying waves pulsating in rhythmic beats, visitors could enjoy the summer vibes in comfort while trying on their favourite make-up products. Best of both worlds without the heat.

“Bar counters were built to make the experience even more wholesome for all.”

“Sun beds completed with bright coloured cushions reflected the atmosphere of a Summer beach party perfectly.”