Coach ‘New York Subway’

This Fall/Winter collection represented 80s New York street-styling with a mix of hip-hop and punk. Paying tribute to the home ground of COACH, the set-up was designed to replicate New York subway cabins in life-size, rustic finishing. The attention to details from the passenger handles to posters and LED display lightings were meticulously crafted to complete the atmosphere.

Client

COACH

Venue

ION Orchard

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

“The see-through windows & signages reflected the subway setting in realism.”