The Coach Tabby Shop

Unveiling spring-ready accessory styles, Coach has taken its latest campaign The Tabby Shop to a new level, clothing the retail stores in crisp bubblegum pink. The interior fit-out of the store was transformed into an ice cream parlour, including a bespoke store window display, outdoor-inspired seating decor and an ice cream counter.

The carpentry work for the front window display included fabrication of a panel with an aperture to resemble an ice cream shop forefront along with a retractable canopy feature detail. The product display area was stylised after an outdoor seating deck comprising a clear signboard with a flexi neon light, and a decorative seating area with a table umbrella. Table and chair surfaces were engraved with a seamless logotype motif on top while the interior was complemented with multimedia displays featuring The Tabby Shop campaign visuals across the store.




  • Marina Bay Sands
  • Wisma Atria


  • Fabrication
  • Installation and Dismantling
  • Project Management

“The playful all-pink aesthetic look was achieved through the use of blush-coloured matte floor stickers, wall coating and shelving panels.”

“The interior of the window showcase was refashioned into an ice cream counter with a built-in freezer cabinet, finished in seamless matte pink to match the rest of the store’s interior fit-out.”

“A flexi neon sign was mounted on a circular transparent acrylic panel, adding a playful touch to the modern aesthetics of the store's interior.”