As a part of the launch of ‘The M Collection’, a world-renowned distillery house The Macallan presented an experiential brand activation event, highlighting the brand’s latest releases – ‘The Macallan M’ and ‘M Black’ with a new addition of the novel ‘M Copper’.
Taking a reference from one of the brand’s acclaimed Six Pillars – Curiously Small Spirit Stills, the team at Dezign Format has designed and fabricated both the facade as well as the interior fit-out of the pop-up which featured copper-coloured metal frames paired with custom-made elevation in the ash-grey laminate finish.
Inspired by the misty Scottish countryside, frosted acrylic window panels added a touch of curiosity to the showcase while the guests relished the experience with a sense of privacy and seclusion. A single path of installed LED light drew the participants to the centre of attention – ‘The M Collection’ in bespoke Lalique crystal decanters showcased on a podium with a revealing mechanism.
“The ambience of the multi-sensory experience ‘The Macallan M Collection’ pop-up enhanced The Macallan’s Legacy as an ultimate symbol of craftsmanship and contemporary luxury.”