A new pop-up store by Prada housed at The Shoppes at Marina Bay Sands echoed expressive imagery in vivid tangerine orange.
Dedicated to a special collection of women’s ready-to-wear, bags, shoes and accessories, the pop-up enriched the luxury experience of the boutique by comprising various product displays, shelving units and a dressing room in one showcase.
Constructed with timber frames, visual merchandising displays were built in bespoke sizes to spotlight the collection while garment racks were stylised as metal pipes. The brand’s signature triangle logo illuminated with flexi-neon lights was installed on the accent wall of the pop-up, coupled with a set of wooden ledges and sliding drawer mechanisms below.
“The floor-protective modular platform was decked in a striking white and orange checkered carpet complemented by the same textured finish across the furniture and showcase display.”
“Upholstered with orange carpet covering, visual merchandising displays were made to individual specifications and incorporated a glass product display area along with a sliding drawer and a casement door.”