The Porsche Carrera Cup Asia hosted its first season finale in Singapore, taking over the Marina Bay Circuit in support of the 2025 Singapore Grand Prix. The event marks a milestone in the history of the race, with a new Porsche 911 GT3 Cup (992.2) model to be introduced as part of the 2026 campaign.
Porsche Studio Singapore played host to the milestone debut of both the 911 GT3 Cup (992.2) and its road-car counterpart, the 911 GT3. For the premiere, the Studio was transformed into a pit stop, taking on a garage-inspired brand activation design across both the showroom and outdoor area.
Indoors, the Racetrack activation featured custom barrel stools and coffee tables, with modular content displays outfitted in metal wire mesh. The colour theme reflected the brand’s signature tones, highlighted with accents of neon light. Outdoors, the showcase presented a sleek car platform, with a stylised podium and interactive display.
Client
Porsche Singapore
Venue
Guoco Midtown
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“The event design took inspiration from the main colour scheme of the brand, infused with a touch of street-racing edge.”
The themed event experience extended to the outdoor plaza of the Studio, presenting the new Porsche 911 GT3 Cup (992.2) car, showcased on a sleek platform. Surrounding it were race-inspired fence panels paired with a podium and logotype display. The highlight of the experience was an interactive panel featuring a reaction game inspired by the Marina Bay Street Circuit.
