Mercedes-Benz A-Class Launch

Mercedes-Benz Singapore launched the fourth-generation of its A-Class series at COMO Dempsey, gracing over 500 guests including fans, media and celebrities. The launch featured two models, the A200 in Progressive and AMG Line trims, and the A250 in AMG Line, well-aligned. Fitted with a progressive front end design, the new A-Class flaunts a stunning look. The flat LED headlights with anodized elements and luminous daytime driving shined in a perfect glamorous appearance.

Client

Mercedes-Benz

Agency

FIRST Agency

Venue

COMO Dempsey

Categories

  • Events & Exhibitions
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

“Aligning with the brand’s design philosophy of Sensual Purity, the display cars were illuminated with pink and purple mood lighting.”