The long-awaited Singapore Grand Prix race marked its return with a plethora of off-track activities, including a private event hosted by one of the most successful racing teams in history, McLaren.
Fabricated to withstand outdoor conditions, the car display platform featured a panel of in-built flexible neon lights, highlighting the car showcase in the striking colour of the brand. The indoor area was furnished with a custom-sized stage and a 3D backdrop, along with a wall-hanging display.
A branding standee was fabricated to guide the attendees to the site, featuring long LED light tubes and a 3D logo cut out in a matte lamination finish.
“A private event hosted by one of the most successful racing teams in history, McLaren, was hosted at the Palm Court of the iconic Raffles Hotel Singapore.”